Thursday, December 06, 2007

The problem with 'hyperlocal'

I wrote a column for the Committee of Concerned Journalists last week, discussing how being TOO local of a news organization means missing a great deal of national, world and state news with a direct impact on your audience.

Local is the franchise of small and mid-sized newspapers, but it's a bad idea to assume your readers are getting the bigger news they need elsewhere. The best local journalism explains how all the world's events affect and change local communities, and how those communities can have an impact on the wider world.

Local is vital, but context is king.

See the column here.